We Operate at the intersection of innovation and Storytelling.

Whether we’re designing information architecture for Nike or creating original formats with Disney, we quietly power the future of culture.

WE DRIVE INCLUSIVE INNOVATION USING EDGE CASE THEORY.

Edge Case Theory is the framework we use to identify and prioritizes the outliers—those situations, ideas, or personas that live on the periphery of mainstream culture.

While others might dismiss these as exceptions, we see them as signals of what's next.

By targeting the edge, we uncover hidden insights that create powerful outcomes, unlock hidden business value and drive scale.

When you build from the edge—everyone wins.

innovation SERVICES

  • We gather and analyze data to reveal emerging consumer behaviors and preferences. These insights lay the groundwork for an innovative transformation strategy that aligns with your future audience’s evolving needs.

  • We conduct ethnographic research that immerses us in real-world contexts to observe potential user interactions. Our approach allows us to identify unique needs and design opportunities, guiding impactful product concepts from the start.

  • We build networks of top-tier specialists across various fields to bring cutting-edge perspectives and insights. This expertise drives inventive product concepts and informs strategies tailored for future markets.

  • We create human-centered research processes built to evolve across future touchpoints. Our process incorporates key insights, ensuring your product or experience feels fresh, accessible, and memorable.

  • We define and position new, strategically valuable categories that amplify your identity and create market differentiation. We can prepare your brand to pioneer emerging spaces and build lasting influence.

  • We craft forward-thinking narratives that speak authentically to emerging audiences. Our stories are designed to foster deep connections with future customers, aligning with your core values and positioning it as a leader in new markets.

  • We think beyond product and services. Innovation and transformation is also about upskilling your workforce and evolving your culture. We love building and facilitating right-sized learning workshops based on your brands unique needs.

  • We tackle unique initiatives that drive meaningful cultural and social impact, exploring bold ideas and delivering solutions tailored to specific challenges and opportunities.

UNTOLD NARRATIVES ARE OUR NICHE.

Have an idea worth catalyzing? Let’s bring it to life.

We’re currently developing a slate of scripted and unscripted projects with leading studios, streamers, and production companies.

We're interested in exploring themes of power, identity, and family—shaped through a divergent and prescient lens.

storytelling SERVICES

  • We help creators and companies shape bold, culturally resonant concepts—from logline to treatment—with a focus on originality, emotional depth, and world-building.

  • We develop the materials that sell: pitch decks, show bibles, and outlines—tailored to studio, streamer, or brand audiences.

  • We design scripted and unscripted formats built to capture, retain and scale new audience globally.

Clients

NIKE

RHODE

Disney

SEED